Everyone involved in digital marketing is familiar with the term SEO, meaning search engine optimization. According to Moz, “SEO means search engine optimization, which will increase the amount and quality of traffic to your website through web search engine results pages.” So today we will discuss, what is SEO and how to do SEO for a new website.
What is SEO? (What is SEO?)
SEO is the process by which the pages of your website are ranked first in other search engines including Google, Yahoo, Bing by searching based on a specific keyword. But nowadays most of the online marketers are targeting Google search engine for some remarkable algorithms of Google search results. Because at present Google is the most searched. In other words, search engine optimization or SEO is a technical strategy to get your website on the first page of search engine through search engine optimization.
What is a search engine?
Simply put, a search engine is a search for something in a specific way through the Internet keyboard where we search for a specific answer or information by typing something. For example, we do some search on Google for any need. Now the question may be how the search engine works?
By visiting every page of any of your websites, Google search engine robot saves all kinds of databases in their database and later when we search in search engine, we get the results from the indexed data. The more ACO friendly your website is, the more likely it is to come out on top in search results. When a person searches for a particular keyword in a search engine, the result that comes first and foremost is because the quality of the content of his website is very neatly arranged and overall it is ACO friendly. And the best quality content is shown at the top, thus slowly showing down or on the next page.
And if you want to get your own website on the front page of search engines, you need to know this well. First you need to know how many types of SEO and what? We generally know two types of SEO.
On page SEO
Off page SEO
However, there are two types of SEO in the right way:
Organic SEO
Paid SEO
And this organic SEO includes-
On page SEO
Off page SEO
What is Organic SEO and Paid SEO?
Organic SEO means that if you follow all the rules of search engine optimization in a beautiful way, then the page of your website will appear on the first page of search engine. And paid SEO also means that you will pay Google company and your page will appear first in normal search results. After searching a lot of time, we first come across some websites which have Ad written next to them. These are basically paid SEO.
What is on-page SEO and off-page SEO?
Everything that is needed to make your website complete in on-page SEO is done through this on-page SEO. And off-page SEO is basically a marketing method that is used to spread your website to all levels, basically off-page SEO.
There are two sectors within SEO
White hat SEO
Black Hat SEO
White hat SEO refers to the rules that you will follow to rank your website using the Google guidelines for your website. In other words, following all the correct rules of SEO is basically white hat SEO. And Black Hat SEO is the way you break all the rules of SEO to increase rank is basically black hat SEO. At present, however, Black Hat SEO does not work well for Google’s artificial intelligence. That’s why everyone follows White Hat SEO.
How to do SEO for a new website?
In fact, it is not possible to finish a single article on how to do website SEO. You can get free advice on how to do ACO for your website from us (link). SEO is basically about managing your website by following the current information rules. Regularly and follow different updates and changes of SEO from time to time. However, SEO work is basically started through some basic settings.
Basic SEO settings
First you need to submit or add your website to Google Search Console.
Then submit the Bing Webmaster Tools blog.
Create a Google Analytics account and verify your website there.
If you are a WordPress user then your website
You need to install a plugin called Yoast SEO.
Keyword research
You select your niche product by selecting the type of your website and select the keywords.
It would be better to work with long keywords.
You can take the help of Google Keyword Planner for this.
You will get keyword verification by verifying your competitors from different online sites.
If you want, you can do this research through experienced people.
Onpage SEO:
Always try to keep the URL of your post short.
Use your keywords inside the URL.
You must use keywords in the title and use the h1 h2 h3 tags.
Optimize your content image and add the necessary external or internal links.
Technique
SEO:
Detect Crawl Errors on your website through Google Search Console.
You must find out how Google looks at your website.
Make sure your website is responsive and mobile friendly.
If there are broken links, fix them.
How to write an article:
You must create quality content because you need to know that content is king.
Make your content completely large and use easy-to-understand language.
If necessary, you can add images or videos inside the content.
Create backlinks:
Backlinks are primarily used to promote your website,
You must use guest posts to backlink.
Check the backlinks of your competitors.
You can post forums and solve many problems here.
In the comments section of various blogs and you push the link to your website.
You can add your content to listings or directories.
The last thing I want to say is that search engine optimization or SEO is not the perfect solution to how it works. Because in the current information technology, Google or various search engines are constantly updating their algorithms. That’s why you need to keep track of the updates. And that way by managing your website and using good content you can be on the first page of search rank. If necessary, you can also get any help for SEO or SEO of your new website through IMBD Agency. If you have any comments, please let us know in the comments.